Website graphics definitely play a major role in marketing your website and are therefore, a very efficient and effective way of boosting your sales. It is very likely that your graphics give the potential customer their first impression of your site and it is very important that a consistent overall image of your site is created. The quality and positioning of the graphics contained in your website are essential for it to look both attractive and professional. If all else fails in your website ...


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> The blogging phenomenon has started to make companies view the potential benefits of corporate blogging. They all agree that blogs achieve a mass media effect through the high level of networking in the blogosphere wherein news disseminates very rapidly. The blogosphere (online community of blogs and their writings) has heralded a new communication tool that can influence public opinion of a company. However, companies are slow to react to the growing credibility of corporate blogs as communication channels.
A recent list of Fortune 500 company blogs shows that only 5% of the United States??™ corporations have joined the blogging arena. Companies are treading this still unfamiliar territory with caution and skepticism. Company executives, public relations people and legal experts are just starting to figure out how they can utilize the potential of business blogs without subjecting themselves especially their companies to possible complications. Indeed, some companies are hesitant to plunge into the ???scary??? world of blogging for fear of encountering legal and business risks inherent in blogging such as libel, slander, lawsuits and disclosure of confidential and proprietary information.
Despite the fear, some industry leaders like Microsoft, IBM, Sun Microsystems and General Motors, to name a few, have dived headlong into corporate blogging. These companies recognize that a blog is an immensely effective yet low cost way to boost corporate communications and marketing objectives and at the same time connect with customers and prospects.
Basically, a blog (short for weblog) is published with easy to use software that enables a blogger (blog author) to create and update blog pages from which he can express his thoughts on a particular subject. Written article on a blog is called a ???post??? and can be linked to other blogs, websites, news features, photo images and audio files. Links added to the text of blog posts allow blog content to be indexed and accessed by popular search engines such as Technorati and then disseminated in the web.
A corporate blog makes it easy for readers, be they customers or prospects, to find the latest and most accurate information about its new products and services. It can help achieve customer familiarity with the company products or services. Through the corporate blog, a company can converse directly with customers and prospects. Two-way communication creates trust and builds customer relationships. A corporate blog is the perfect choice for interacting with existing and potential clients. Corporate blogging serves as a channel for a company and its customers to meet on common ground and to know each other more. A corporate blog allows a company to closely track where and under what condition its products or services are being discussed online. Through the corporate blog, a company can keep an ear to the ground to hear what is being said about the company and speaking up when the situation calls for it. A more personal or understated benefit of a corporate blog is that it gives a human face to a perceived faceless and detached business entity. A corporate blog conjures images of people who are passionate about their products or services and are eager to engage customers and prospects.
It is a risky world out there and the blogosphere is no exception. For companies who are contemplating on setting out into the world of corporate blogging, it is in your best interests to have knowledge of some basic dos and don??™ts of corporate blogging.
First on the agenda is do determine whether your company needs a corporate blog. A blog might be inappropriate for your company. Not all corporate cultures can tolerate the open, direct communication inherent to make a corporate blog successful. There are instances where blogs could not be reconciled with business practices and regulations. Clearly, there are risks to consider. Risks lie mainly in the content and the character or tone of comments which admittedly can only be censored to a limited degree.
If a corporate blog can fit your company culture, selecting the individual or employee who will write your blog is doubtless to say the most important decision. An ideacorporate blogger is one who is an expert in his field. He should also write with passion and sincerity. The object of your blog is to engage your customers and prospects in conversation and the most effective way to start a conversation is to be sincere and honest in your blog while writing about topics that are important to your company. He should have good writing skills. More importantly, he should be one who is respected by his peers and reacts calmly to outbursts. Blogging is an intense medium. The individuals who will blog for your company should be the ones who can keep their cool despite critical comments. Most likely, the ideal individual is not your CEO. Corporate speak won??™t thrive in the blogosphere.
In corporate blogging, goals/missions are of prime importance. For a blog to yield value, it has to be created with specific goals in mind. Some of these goals may be to increase company credibility, enhance customer service and interaction, and give customers a peek of the behind-the-scenes ???feel??? of the corporate culture, showcase new products or services and more. The important thing is to be clear about your goals. You have to be sure about what you are trying to get done and stick to them. As with any corporate undertaking, you also need to periodically evaluate how well you are meeting these goals. If blogging is proving to be futile, then make changes. If it still does not work, then discontinue blogging.
Do take time to know your customers or prospects. Find out what your audience care about, what they are interested in. You have to identify what their needs are and what service you can perform for them. To get their attention, work out a way to participate in a conversation credibly. To be credible, come up with worthwhile content ??“ ideas, insights, news and information. Content need not be long but should be interesting. Corporate blogs should not veer away from its chosen categories or topics. This is not to say you cannot be personal in your blog posts because you should, but the audience you are trying to connect with do not want to read through your blog if it is injected with a litany of personal rumblings.
Do engage your audience in lively and substantial conversations. Take into account what they say and reply to their comments. Respond in a professional and businesslike manner whether the comment is positive or negative. Allowing comments from your audience will definitely mean some complaints and criticisms. Don??™t take them personally. Respond honestly and your company credibility will rise. Allowing audience to make comments is a distinct characteristic of blogs. Openness is important for successful blogging. That said, use a feedback filter or comment moderation to monitor and control comments and delete comment spam (useless comments).
For a blog to accomplish its mission, do update regularly. Post frequently and consistently, daily or weekly, at least. Do be generous with your links. Linking is one reason why blogging has become a popular online communication medium. The best corporate blogs, more often than not, have lots of links in each blog post.
Do draw up a set of corporate blogging policies. Set limits on what information can be made public. Make clear what is allowed and what is not. Legal issues crop up in blogging. It is better to have some safety nets. In drafting blogging policies, it is advisable to do some research on it and publish proposed policies to get some feedback.
As for what not to do, do not close down existing employee blogs. More often than not, an employee is already writing a blog. It might be full of grievances about the recent spate of oil increases or it could be snapshots of a relaxing vacation in the Maldives. Maybe this employee is singing praises of the company??™s new product. Why not engage this employee blogger in a dialogue about what your corporate blog aims to achieve. Don??™t wait for a crisis to break out before creating a corporate blog. It takes time to see potential results of blogging. Don??™t keep your corporate bloggers anonymous or hidden behind some make-believe characters. The audience will know and it will have detrimental effects.
Lastly, a blog is not a miracle cure. It will not single-handedly turn your distressed company around. Corporate blogging should be incorporated with other marketing and communication tools to achieve desired results.


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> Knowing how tight financially things are for most of the world invites new and innovative ways of supplementing your income. The catch is to set up a program that will shoot you down the write path without digging too deep into your pockets.
This translates into finding some income machine that's easy to setup, cheap... if not FREE to maintain and last but not least lucrative!
Affiliate marketing is your ticket. If you've never heard of affiliate marketing then today is your lucky day. Affiliate marketing is the institution inwhich merchants pay you for sales leads or leads that manifest into sales. This article will outline the basics of jump starting low cost SEO that will drive visitors to your affiliate site.
Once you've engraved in your head the desire to go independent and start your own money machine.. as I like to call it... you''ll want to know what choices are out there for you.
Well, there are many choices although only a handful that have real income potential and true affordability. Affiliate marketing is one of those new cyber jobs that have popped on the seen here in the last decade or so, which makes it a fledgling industry. Not only is it new, it's basically open for whom ever has enough courage to give it a go!
With their being so little competition from other affiliates you can actually dominate a field as an affiliate giving you choose the right niche. The only efforts that need to be taken once you've chosen a topic is that of marketing your site or blog once you've brought it to life.
This is done via Search Engine Optimization or SEO for short. SEO is one heck of a monster although don't fear as we're here to present you with authentic low cost and no cost ways of bringing white hat SEO to life.
How?... You ask...
Through a process called inbound linking. To determine the popularity and subsequent page rank of a site Google, the worlds most prominent search engine surveys the sites linking to you. Google does this with the use of a tool known as a search engine robot which is a program that runs through the world wide wed and catalogs sites according to title and description tags and annotates which sites are linking to your site and which words they use to link to your site. The robot then incorporates this data into an equation called an algorithm. This algorithm calculates the value and positioning of the sites, blogs and other HTML crafted pages on the Net.
In short the search engines are looking for content that details what your page is about. It does this by looking at specific areas of your HTML. Googlebot, which is the name of one of Googles search bots peeps at the title tag in in your HTML then peeps at the description tag in your HTML
If you have no description tag... no fear Google is trained to drop to the content of your site and read through until it finds the keywords it's looking for. If Google doesn't identify any of the keywords it's looking for it simply will not list you in the SERP's for that search query. So in short make sure your keywords are painted in your title tag, description tag and body copy.
Now you may be asking how do I Incorporate this knowledge into my marketing mix.
Simple...
When you blast out the gates building your site make sure it's articles and pages are dawned with on page SEO concepts and entangled with off page SEO love. In your headlines make sure you have your primary keyword and somewhere in the first or second paragraph insure that your primary and secondary keywords are thrown in the mix. This along side connecting your pages accordingly in a navigation bar, site map, and anchor text is pretty much the bulk of on page SEO magic.
Off page SEO magic is similar except for it's off page. You'll need to take the same concepts and ideas, integrate them into an article that you intend to give to another webmaster to paste into his sites navigation. Make sure you use words in your anchor text that people are typing in to find the topic or niche you're promoting. By doing this you are letting Google know that the pages within your site that these words are linking to, have to do with that specific topic. This also screams to Google and other search engines tt given your site has enough SEO fit article out there using these specific keywords as anchor text that your site may be worthy of being listed in the SRP's under that specific phrase or word.
For example if you wish to rank one page of content for the keyword cat - then your job is to have a set amount of sites link to you using the word "cat" or you can do what I do and give them an article for free that has the word cat in the title tag, description tag, headline and body copy. This will give the article a fighting shot at ranking for the word cat. In addition because you are linking to a page on your site using the anchor text "cat" that particular page on your site has a superb chance at ranking in the top 10 of Google for the keyword "cat'. Now this is an example and the more competitive a keyword the more inlinks you'll need from quality sites using that word...."cat" to rank for this word in the engines.
You May Be Asking Yourself -- How is this Low Cost Let alone FREE SEO!
What we are driving at here is if you wish to rank any website or blog on the Net for competitive words or maybe even some not so competitive words you'll need to start writing articles and giving them to other sites that promise to keep your links intact.
By doing this you're giving away FREE inbound links to your site. The other site will accept the article because they want the relevant content. This is FREE SEO.
Your other option is to outsource the work to a freelance copywriter who can crank out material in bulk as it's their job and if you find the write freelancer you may have found a relationship that can carry you to the peak of success and beyond. The only downfall to this is not really a down fall at all, it's just a fact of life... you'll have to pay for it. This payment represents the Low cost aspect of the Low to No cost SEO tactics.
Now that you've been updated as to how to promote a site or blog through NO and Low cost SEO it's time to go after no cost and low cost ways of building blogs and websites to complement your newly discovered knowledge of wallet friendly SEO.
First off -- I'd always begin with some sort of blog. Blogs are a great welcome mat or introduction for visitors and webmasters alike in building an onlin presence. Blogs are loved by Google as many blogs have content added daily which is exactly what Google feeds on.
By starting a blog and adding new content every few days(incorporating the stuff you just learned) you'll give Google the SEO "Q's'" it lives for. The same goes for any other sites you construct.
Just apply the positive SEO techniques we discussed in both on and off page fashion... then sit back and watch one of two things happen. Either your going to see a dramatic increase in traffic or you won't. If nothing seems to be manifesting then keep plugging away at writing articles and sending them out too sites that will accept them. Soon some economies to scale will kick into gear then traffic, money and sales will fall from the sky!
If you have follewd these suggestions and you start to see action in the form of Absence clicks or affiliate sales then find additional keywords through popular SEO tolls like wordtracker and start the process over again unless you want to go after some other niche.
There's some great news I want to share with you about the affordability of static web sites and niche blogs.These essential tolls of the trade can also be procured in FREE formats and or at least low cost formats so that all who want to participate... can. When you add the fact that SEO can be FREE if need be and the sites and blogs can be FREE, you've got one heck of a combination for creating your own stimulus package.
In all the excitement I almost forgot to tell you where you can go to get free (CMS's) content management systems.
First theres wordpress.org or Blogger.com. They will provide you with a FREE URL and free Hosting. Secondly there's Yahoo Geosites who does the same although they are not good if you want a blog. Then there's (CMS's) like ez-webbuilder.com and Drupal.com that cost about a dollar a day.
These two are good stater platforms and will allow you to build SEO friendly sites and blogs that you simply monetize with affiliate programs and Absence once you have some traffic stumbling through.
Well guys and girls thats it in a nutshell and I beg of you try not to make this hard by over thinking it. The tactics outlined above will work, you just have to work them.
Good Luck and Good Hunting,
Kennedy is an affiliate marketer who promotes ,
, and
. In addition to affiliate marketing, Daryl is an avid blogger and participant in SEO discussions throughout the Net.


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